Our Speaker, 23 February 2021, was local businessman Maurice Cooper OAM, a founder and proprietor of Bygone Beauty’s (The Treasured Tea Pot Museum) at Leura NSW, about trials and tribulations of operating a business in times of COVID.
In the halcyon days of 2019, pre COVID, Maurice had planned and booked an early 2020, long overdue, overseas holiday, with return date late March 2020. About 35% of his business was dependant on overseas tourists which went belly-up around the end of January due to the virus COVID 19 and associated travel bans. Maurice personally got caught up in this issue, with his return to Australia flights, and it took him an unplanned extra 8 days to finally get out of Heathrow Airport on a circuitous flying route, that resulted in 47 hours of flying time to get home.
His business by then was already suffering in relation to international and domestic tourists vis:
- Museum business down
- Tea Pot sales down
- Tea Room business decimated
- Other product sales decimated
- Accommodation offerings down (and quickly went to 0%)
(First options to support the business like serving “ takeaways” were not available due to Zoning rules and by April/May 2020 the business revenues were unsustainably down by some 85%).
Ultimately, the business had to go into semi shutdown mode. Maurice, unsurprisingly said that his first concern was for the staff ( that was no surprise to UBMS Club Members who have long been aware that one of Maurices great strengths is his personal concern and commitment to both community and to his people).
From a cash perspective the business had qualified for a prior Bush Fire recovery grant, a COVID recovery cash grant, Job Keeper payments and some short term cash relief with Council Rate deferments etc. With that in place Maurice and his team were able to put in place workplace strategies that engaged and retained the entire permanent workforce, albeit if that meant a waiter/waitress with the skills could double for a much needed repaint of a wall/ceiling, or washing up the 5,500 Tea Pot collection, to ensure relevant employment, then that’s what they did.
An interesting observation Maurice made about Job Keeper, was that even where his employees received a Job Keeper payment that exceeded their normal wage, he never lost staff taking sickies (which, was a problem, widely reported, for many businesses). That is no doubt both a complement to the staff but equally Maurice for his leadership and the type of employer that he is.
Maurice praised his staff for their effort and commitment during such tough times and it was obvious that as an employer he has a very healthy approach to relationships with his employees.
Maurice also spoke of Sala Bai-one of his long-term philanthropic commitments to education, training, skills development and life improvement programs in Cambodia. Annually, Maurice runs a couple of Dinners to raise money for this institution, which sets out to train young people in hospitality and give them opportunities to learn and obtain careers that would not otherwise be available to them. With COVID, his ability for fundraising dinners was not available and 150 students ran the risk of being sent home from the training school. So, typical of Maurice Cooper, he simply reached out to all previous dinner guests and sought a cash donation (sans dinner) and he raised the $25,000 needed to keep this important program going.
In closing, Maurice said there is still much uncertainty ahead for business but he remains confident that they will bounce back. We agree and thank you for talking with us, your friends at UBMS Rotary.